Social media isn't anything new. And knowing that it's an important way to market your business, gain new customers and increase customer loyalty, well that isn't really anything new either. But for many independent pharmacies, it's not a big priority for any number of reasons. For some, time is the main concern. Others think that their customer base won't use it. Or perhaps there's just confusion about what a pharmacy could post on a regular basis.
So here's the thing. Social media isn't really going away. It's just changing. And it's likely that no matter what your main customer demographic is, enough of your customers, and potential customers, are paying attention to it.Read More