POS POV
The Retail Management Solutions Point-of-Sale Point-of-View

Why Independence Day is an Important Holiday for Retail Pharmacy

Posted by Karen Deckard on Thu, Jun 27, 2019 @ 11:48 AM

 

When you think of holiday spending, Independence Day may not be number one on your list. It's not a time when we exchange gifts or plan elaborate meals. But as it turns out, the 4th of July weekend posts some pretty big retail sales every year.

Maybe it's the summer season. The call of outdoor play and that barbecue that's been neglected all year. Or maybe it's the idea of celebrating something that's bigger than any one person. Whatever the reason, July 4th puts Americans in the mood to celebrate, and that celebration comes with some increased spending.

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Tags: customer loyalty, Pharmacy Profitability, pharmacy pos

Customer Loyalty in Your Pharmacy

Posted by Karen Deckard on Thu, Jun 06, 2019 @ 11:41 AM

A good customer loyalty program can make a world of difference in your pharmacy. But in many pharmacies, customer loyalty is thought of either as unnecessary, or representing too much effort and cost to make a difference. But is that really true?

In a new article, published in this month's Computer Talk, RMS President & CEO Brad Jones explores the reasons why pharmacies need a customer loyalty program and provides some helpful tips to get you started.

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Tags: customer loyalty, customer service, pharmacypos, Pharmacy Profitability

What Does "Strategy" Actually Mean Anyway?

Posted by Karen Deckard on Thu, May 16, 2019 @ 10:53 AM

If you dive down the rabbit hole of trying to better your business in any meaningful way, you're going to run into the idea of "strategy". It's become so prevalent it almost seems like a buzzword. And it's easy to start to think it might not really apply. After all, you're not playing a board game or planning a hostile takeover. You're running a pharmacy. Do you really need to think about strategy?

At the most basic level, a strategy is not a game of chess. It's not you pitted against anyone else either. It's a plan that you use to achieve a goal.

But if it's that simple, and that sensible, why doesn't everyone use a more strategic approach to growth and profitability in their pharmacy? Well, like most things the big picture is just that. Way too big to tackle in one piece. Breaking it up into smaller pieces makes everything much more manageable. Here's how to do it.

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Tags: pharmacy, pharmacy point-of-sale, pharmacy technology, customer loyalty, Efficiency, Pharmacy Profitability, pharmacy pos

How Payroll Deduction of Employee Purchases can Help Your Pharmacy

Posted by Karen Deckard on Thu, Mar 07, 2019 @ 07:00 AM

What could be more convenient than picking up prescriptions, OTC medications and other pharmacy necessities in the same building that you work in? It seems like a given that employees would default to their own pharmacy for any of these purchases.

But as much sense as it might make for employees to swing in for that box of band aids and the bottle of antibiotic ointment over lunch or after a shift, pharmacies large and small still face competition from grocery stores and chain drug stores that carry everything an employee might need and more.

At the end of the day, your pharmacy and health system employees are like any other customer. They'll respond to pricing, convenience, and service. The one difference is that their expectations are likely to be higher. Employees will expect more out of the experience than your average customer.

Over the last several years, we've seen an increased drive to create a solid customer base out of pharmacy and health system employees. Along with creating special employee pricing and other incentives, payroll deduction has played a major part in this initiative.

While it might seem like a relatively small piece of the puzzle next to something like employee discounts, pharmacy point of sale systems with an integrated payroll deduction solution can play a big role in how many health system employees make use of a pharmacy's services.

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Tags: pharmacy, pharmacy point-of-sale, customer loyalty, prescriptions, employees, pharmacy pos

4 Ways To Delight Tech Savvy Pharmacy Customers [VIDEO]

Posted by Cassandra Castillo on Thu, Feb 28, 2019 @ 08:52 AM

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Tags: pharmacy, pharmacy technology, mobile pharmacy pos, customer loyalty, customer service, prescriptions, Pharmacy Profitability, EMV, pharmacy pos

Driving Sales in Your Outpatient Pharmacy with Mobile Point-of-Sale Technology

Posted by Karen Deckard on Thu, Jan 10, 2019 @ 07:00 AM

In 2011, pharmacy point-of-sale looked a bit different. There were lots of different options for software functionality, but the general footprint for all systems was pretty much the same. PC, monitor, receipt printer, barcode scanner, signature pad, cash drawer, fingerprint reader and maybe a customer display thrown in. If you wanted to shrink down the footprint or do something different, an all in one system was used to eliminate some of the hardware needs.

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Tags: pharmacy point-of-sale, pharmacy technology, customer loyalty, customer service, Pharmacy Profitability, pharmacy pos

Pharmacies: What to do with the last 3 weeks of the year

Posted by Karen Deckard on Thu, Dec 06, 2018 @ 07:00 AM

Yes, you read that title right. We're closing in on the last few weeks of 2018. Well 3 weeks and some change, but we'll round down to allow for at least a few days where we'll hopefully all be munching on cookies and celebrating the season.

And yes, I really do mean that there are a few extra things you can get done before the year end. But don't worry, they won't cut into time set aside for attending holiday parties or spending time with family.

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Tags: pharmacy point-of-sale, pharmacy technology, customer loyalty, OTC, Pharmacy Profitability, pharmacy pos

Reasons Pharmacies Should Participate in Small Business Saturday (And How to Make the Most of it!)

Posted by Karen Deckard on Thu, Nov 08, 2018 @ 07:00 AM

The calendar doesn't change. There are 12 months in a year, and 2 of those months are always spent in a flurry of holiday and year end activity. It doesn't seem to matter how much we think about preparing for it. No sooner has the Halloween sugar rush wears off, we're jolted again by the sudden flip of the calendar into November. Thanksgiving month. The month of family gatherings, too much food, and of course the holiday retail marathon that starts on Black Friday.

Outside of any deals you intend to nab on Black Friday, the day won't likely matter too much to you from a business perspective. In fact, it might even be a bit slower than normal for retail pharmacies open on November 23rd. Black Friday is a day for retail giants with huge marketing budgets and margins big enough that price slashing won't hurt their bottom line.

But black Friday isn't the be all, end all of holiday shopping. Instead, focus your efforts for kicking off the holiday shopping season on Small Business Saturday.

Originally launched in 2010 by American Express, Small Business Saturday is a nationwide event that gains support and momentum every year. If you aren't quite convinced that Small Business Saturday is for you, here are a few helpful facts about the holiday shopping season to help.

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Tags: customer loyalty, social media shopping, Pharmacy Profitability, pharmacy pos, pharmacy gift cards

3 Ways to Boost Sales in your Pharmacy (VIDEO)

Posted by Cassandra Castillo on Thu, Jun 28, 2018 @ 07:00 AM

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Tags: pharmacy, pharmacy point-of-sale, frequent shopper, customer loyalty, prescriptions, OTC, employees, pharmacy pos

Utilizing Customer Loyalty to Give Back to your Community

Posted by Karen Deckard on Thu, Jun 21, 2018 @ 07:00 AM

Running a business today isn't just about what you sell. In fact, it's probably less about what you sell than it's ever been before. More and more, customers are looking to identify with the companies they do business with. They want to understand what drives your business and learn your story.

Customers also want to know that the money they spend isn't just lining pockets, but actually doing some good in their community. This is where charitable giving in your business comes into play. A 2015 study showed that 70% of millennials state they'll spend more with companies that support charitable causes. This isn't a number that can be ignored, and it's not the only benefit to charitable giving.

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Tags: pharmacy point-of-sale, pharmacy technology, customer loyalty, customer service, incentives

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"RMS' [pharmacy POS system] has increased our efficiency, which means less customer confusion and more time for other things. RMS employees are excellent, responsive, and quick – which makes us very satisfied. RMS has improved both our customer service and our business, every year.." – Jim Smith, Owner & Pharmacist, The Medicine Shoppe, Shelton, WA 

 

Retail Management Solutions is the industry leader in pharmacy point of sale technology for retail and outpatient pharmacies. having installed more pharmacy POS systems in the independent and outpatient pharmacies than any other company, RMS has become the industry standard. Whether you operate a single register pharmacy, 15 register superstore, or have multiple locations, we have a fit for you. You can count on us for prompt service in all 50 states, 24 hours a day, seven days a week. RMS is proud to be the only pharmacy POS provider in the nation that focuses strictly on the pharmacy market.