Do you ever feel like retailers expect us to celebrate all the fall and winter holidays all at once? I've barely got a grasp on Halloween and haven't even thought about Thanksgiving. That doesn't stop the world of retail from counting down the days until Black Friday. Tempting us to browse, impulse buy and get into the holiday spirit, well all of the holiday spirits, nice and early.
While it's extreme to put December swag on display in the beginning of October, box stores and retailers have one thing right. Preparing early saves time and stress. Here are 4 tips to start getting your pharmacy ready for the holiday season.
Get Holiday prep done now. If you do operate a pharmacy with a large front end, now is the time to make sure you're ready to go. Get your holiday products ready and evaluate any restocking you need to do in departments that see an uptick in sales during the holiday season.Reports in your pharmacy point-of-sale system can help you evaluate historical sales data to make this process a snap. If you'll be making planogram changes or setting new displays, plan out precisely when those will be occurring now. With holiday vacations and flu season sick days, scheduling all of this in advance could save you later.
Schedule Holiday promotions. Promotions are another thing that it's great to get taken care of in advance.Use your pharmacy point-of-sale system to set these up as far in advance as you can. If you're running any loyalty promotions, get those scheduled out too. This way, all you have to do is spread the word and put up signage when the time comes. The rest will already be done.
Determine if you'll be participating in Small Business Saturday. Black Friday might not be the big sales day in your pharmacy. But Small Business Saturday can be. This year, small business Saturday falls on November 30th. That's just a few short weeks away so prep now. Check out this article for more information and some helpful tips.
Don't lose sight of your goals. Make sure you plan some time to sit down and check in on your goals in these last critical months before it will be time to measure your success and then start fresh in 2020. Even though time is running short, you can still make course corrections and get the most out of the remainder of 2019.
Take the time you have now to think about what the season and the remainder of the year have in store for your pharmacy.