People generally need more than they think they do. That’s the principle behind the sales training at the Container Store. It’s a strategy meant to...
I remember when “clap on, clap off” for your lights was really cool. Or when my grandparents bought a light that dimmed and brightened based on a...
As a first time mom with 9 month old twins, this cold and flu season has been especially terrifying for me. Every innocent cough or sniffle of the...
At the beginning of each year, we are bombarded with countless predictions about what new technologies will prevail and the direction that technical...
Today’s consumer is complicated. They expect more than ever before, and that’s not going to change anytime soon. And to succeed, I think it probably...
Most independent pharmacies do business in a community where they face competition from at least one chain pharmacy or box store. Of course there are...
Welcome to 2015. I hope that the holiday season was successful and profitable for your pharmacy. Perhaps the last few days before the new year gave...
The year-end is fast approaching and many of you will be weighing your pharmacy business, trying to find ways to increase operational efficiency and...
Several months ago, Olympia hopped on the bandwagon to ban plastic bags. Bring your own or pay 5 cents for a paper bag. Although I am basically...
Wolves can change the flow of rivers. Really. When they re-introduced the wolf to Yellowstone National Park in 1995, the effects were far reaching...
The theme song to The Jetson’s is running through my head. I feel like it’s been on an endless loop since I read the news that Lowes has introduced a...
In any business where sales is part of the mix, marketing 101 tells you to establish buyer personas. What kind of person is your ideal customer? And...
Most of us are the subject of some sort of stereotyping every day. At the grocery store, the clerk will try handing that last minute candy bar...
It’s less expensive to maintain a customer than it is to earn a new one. This is the simple truth. Yet a business can’t be prosperous and stop trying...
Football season is here again! After a long and busy summer, I am looking forward to fall days spent with good food, friends, and hopefully a good...
