POS POV
The Retail Management Solutions Point-of-Sale Point-of-View

What Comes After You Choose Your Pharmacy Point-of-Sale?

Posted by Karen Deckard on Thu, Mar 23, 2017 @ 07:00 AM

Ever get buyer's remorse? You purchased something that made sense to you in the moment, only to later have doubts or regrets? Of course, we all have. And usually, it's no big deal. A quick return erases our purchasing mistake and we move on. That regrettable sweater purchase can so easily become a thing of the past, right?

Now there's always the exception that proves the rule, and for pharmacies, the last thing you want to do is have to regret a technology purchase in your pharmacy. The investment in time alone means that you want to be sure to make the right decision. Last year we shared a 12 step infographic for evaluating and choosing a new pharmacy POS system. It's a great starting point when you  take the first step and make that big change. But the work doesn't stop there. Successful pharmacy owners are constantly evaluating new tools that they can add to their existing pharmacy technology infrastructure.  

At RMS, we have countless interfaces, integrations and software module options. So when you're ready to try new things in your pharmacy, there are many avenues available without having to start from the very beginning. Here's a quick overview of the opportunities RMS customers have to change how they do business, and in turn, grow their business. 

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Tags: mobile pharmacy pos, customer loyalty, Efficiency, Ortho Molecular Products

Using Pharmacy Point-of-Sale and an Educational Approach to Drive Sales

Posted by Karen Deckard on Thu, Mar 09, 2017 @ 07:00 AM

Have you ever been reading an article online and had an ad or news story start to auto-play when you weren't expecting it? Most all of us have had this happen. For me, it always seems to occur when I've got my volume turned up and my office door wide open. It's pushy, it's irritating, and for me it almost always results in the window being immediately closed while I go look for my information elsewhere 

Of course, advertising or actively selling, is necessary in one form or another, but there's a fine line between selling and pushing. For pharmacies, it goes a bit further because what you're selling benefits the customer in a completely different way than most other retail verticals. You're in a unique situation that allows you to provide a needed service and increase profitability at the same time.  Instead of driving customer behavior with sales tactics, you can drive it by teaching and informing.   

Counseling and teaching your customers may be second nature to some pharmacy staff, but for others, it may be a little more difficult, or completely outside of their comfort zone. A more inexperienced staff member can easily cross over into the land of "pushy" without meaning to.  That's where point-of-sale based tools come into play. Here are a few things that will drive customer behavior in the direction you want without the risk of seeming pushy or overbearing.  

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Tags: pharmacy point-of-sale, mobile pharmacy pos, customer loyalty, incentives, Pharmacy Profitability, Ortho Molecular Products

3 Things Your Pharmacy POS System Should Do

Posted by Karen Deckard on Thu, Feb 23, 2017 @ 07:00 AM

4 years ago, I bought a new car. It had all the bells and whistles and the all-important (at the time) moon roof. I was pretty happy with it. At least for a bit. Then, about three years ago, I discovered that infant car seats do not fit comfortably in the back seat of my sporty little compact car, and that my toddlers hate having the windows open when we drive. Guess what never gets used? 

When you're choosing a POS system for your pharmacy, the choice should be made based on the benefits, both present and future, that the system can offer. Although it's tempting to rely on what's the most convenient in the momentdoing so can lead to long term frustrations.  

It's likely that more than one pharmacy POS system can check most of the boxes on your list of requirements and probably provide a few more features that you weren't even thinking you needed.  Even so, as you go to make your final decision, you may find yourself wondering if you're on the right track. Will this POS system meet your needs, and more importantly, help you meet your goals?  Not a bad question to ask. 

Here are three things that your point-of-sale system should do for you. 

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Tags: pharmacy, pharmacy point-of-sale, pharmacy technology, customer loyalty, Efficiency, Pharmacy Profitability, pharmacy pos, Ortho Molecular Products

Using Pharmacy Point-of-Sale to Find More Time

Posted by Karen Deckard on Thu, Feb 16, 2017 @ 07:00 AM

There's undoubtedly something we'd like more time for in our lives. More time with family. More time to go on vacations. Maybe just more time to work on the things we are actually passionate about at work. But short of time travel actually becoming a thing, there's no changing the amount of time we have in our day.  

You can't make more time, but you can create more opportunities to spend more time as you see fit.  In your pharmacy, there are a number of ways to accomplish this.  Here are 3 ways.  

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Tags: pharmacy, pharmacy technology, customer loyalty, Efficiency

Building on Trust for a More Successful Pharmacy

Posted by Karen Deckard on Thu, Feb 02, 2017 @ 07:00 AM

In 2016, pharmacists were once again labeled as the second most trustworthy professionals. Further proof that people in general understand the same things that we at RMS, and pharmacists all over the country, do. Pharmacies are more than a pit stop for prescriptions.    

This article takes a closer look at the reasons that consumers place so much trust in pharmacies.  While nothing here may be news to a pharmacy with staff that understands their innate value to patients, there are some key facts that can help you elevate your pharmacy to the next level.   

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Tags: pharmacy, frequent shopper, customer loyalty, pharmacy pos, Ortho Molecular Products

10 Easy Pharmacy Ideas to Get Social and Drive Revenue

Posted by Karen Deckard on Thu, Jan 19, 2017 @ 07:00 AM

Social media isn't anything new.  And knowing that it's an important way to market your business, gain new customers and increase customer loyalty, well that isn't really anything new either.  But for many independent pharmacies, it's not a big priority for any number of reasons.   For some, time is the main concern.  Others think that their customer base won't use it.  Or perhaps there's just confusion about what a pharmacy could post on a regular basis.   

So here's the thing.  Social media isn't really going away.  It's just changing.  And it's likely that no matter what your main customer demographic is, enough of your customers, and potential customers, are paying attention to it.   

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Tags: pharmacy, customer loyalty, social media shopping

Emotions Will Drive Customer Behavior in your Pharmacy

Posted by Karen Deckard on Mon, Dec 05, 2016 @ 07:00 AM

Have you noticed the prevalence of commercials that don't really have much to do with the product that is supposedly being advertised?  From the Budweiser "Puppy Love" commercial that debuted during the 2014 Superbowl, to the latest holiday commercial from Apple, where Frankenstein's monster attempts to get into the holiday spirit, how are you supposed to know what the advertised product or brand is?  More businesses are getting the idea that tugging at their audience's heart strings makes loosening the purse strings a little easier. 

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Tags: pharmacy, customer loyalty, customer service

Why Black Friday is Important for Your Pharmacy Even if You think it's Not

Posted by Karen Deckard on Thu, Nov 17, 2016 @ 07:00 AM

In one short week, many people will be rising early to put their Thanksgiving turkey into the oven. Then they'll start peeling potatoes, prepping the green bean casserole and having a quick pep talk with themselves that the pumpkin pie (or pumpkin cheesecake in my case) that they made last night is not a proper breakfast food.  If you've ever cooked a Thanksgiving dinner, you know it's a long day and a lot of work.   

But Black Friday can make Thursday look like a cake walk.  Cashiers stand ready behind counters and long lines form long before the sun comes up.  Some retailers will even open on Thanksgiving night. A trend that has only gained momentum in the last few years.   

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Tags: pharmacy, pharmacy point-of-sale, customer loyalty

Pharmacies: Things you Need to do Now Promote Small Business Saturday - Nov. 26

Posted by Mike Gross on Mon, Nov 14, 2016 @ 08:44 AM

In under 2 weeks, American Express is once again promoting Small Business Saturday.  Why is this important to you?  Last year, retailers saw 95 million shoppers on Small Business Saturday.  $14.3 Billion is spent on Small Business Saturday.  You're going to be open anyway, so why not promote it and get your piece of the action?

How? Spread the word in your community.  Run some specials.  Merchandise some impulse items at your point-of-sale counter.  Display holiday gift items on your end-cap displays.  

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Tags: pharmacy, pharmacy point-of-sale, frequent shopper, customer loyalty, OTC, Pharmacy Profitability, pharmacy pos

What Are Your Pharmacy Competitors Doing Right?

Posted by Karen Deckard on Thu, Oct 13, 2016 @ 07:00 AM

We at RMS frequently focus on the things that independent and hospital outpatient pharmacies excel at when compared to the big chains and box stores:

- Better, personalized service

- Actual patient care

- Disease state management, and

- Sensible product recommendations

These and other areas underscore the important niche that more independently focused businesses fill in the communities they serve. 

Despite all of this, big box stores still represent a large portion of our customer's competition, and they actually do some things right. As much as I don't like to think about what they're doing right, to be more successful you can't ignore these areas.

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Tags: pharmacy, customer loyalty, customer service, OTC

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"RMS' [pharmacy POS system] has increased our efficiency, which means less customer confusion and more time for other things. RMS employees are excellent, responsive, and quick – which makes us very satisfied. RMS has improved both our customer service and our business, every year.." – Jim Smith, Owner & Pharmacist, The Medicine Shoppe, Shelton, WA 

 

Retail Management Solutions is the industry leader in pharmacy point of sale technology for retail and outpatient pharmacies. having installed more pharmacy POS systems in the independent and outpatient pharmacies than any other company, RMS has become the industry standard. Whether you operate a single register pharmacy, 15 register superstore, or have multiple locations, we have a fit for you. You can count on us for prompt service in all 50 states, 24 hours a day, seven days a week. RMS is proud to be the only pharmacy POS provider in the nation that focuses strictly on the pharmacy market.