Helping patients understand how their medications may deplete essential nutrients—and offering supplement recommendations to address those gaps—is a powerful way to boost both patient outcomes and pharmacy profitability. More than that, it positions your pharmacy as a trusted provider of high-level care, giving you a meaningful edge in an increasingly competitive marketplace.
But success in this area doesn’t happen by chance. You can’t just line your shelves with vitamins or print supplement suggestions on receipts and expect results. It takes intention, a process, and effort.
Here are our best tips for making your nutrient depletion program a success:
Start with a Clear Process
The best way to make supplement recommendations feel natural is to build them into your workflow. Will you use point-of-sale prompts or a program like SolutionsRx? Will your cashiers flag opportunities for the pharmacist, or will your entire team be empowered to educate? Whatever your approach, clarity and consistency are key.
Train Your Team
Once your process is in place, make sure your team is comfortable with it. Not everyone is naturally confident when it comes to upselling or patient counseling. But with the right training and ongoing support, they’ll gain the confidence they need to start the conversation—and keep it going. Whether they’re explaining the benefits directly or simply looping in the pharmacist, their role matters.
Educate Your Customers
Patients should know that your nutrient depletion program is simple, informative, and pressure-free. Introduce them to the “why” behind your recommendations. When people understand you’re looking out for their health—not just trying to sell something—they’ll be more open to listening.
Be Consistent
Consistency builds trust. When patients know what to expect from every interaction with your pharmacy, they’re more likely to engage, purchase, and return. Don’t make assumptions about who will or won’t be interested. Show up with the same high-level care for everyone, every time.
Always Offer the Best Option
Let the patient decide what they can afford. Your job is to recommend the solution you believe will work best. You might be surprised by how many patients say “yes” to premium options when they understand the value.
Know Your Products
Confidence is contagious. Make sure your team understands the supplements you're recommending and the science behind them. Ongoing education and product knowledge are essential. Patients can tell when someone isn’t confident—and that hesitation can cost you a sale.
Track Conversations, Not Just Sales
Start by measuring how many nutrient depletion conversations your team is having each day. Sales will follow naturally—but only if the conversations are happening.
Commit to the Program
Above all, you have to commit. As med sync expert Bob Lomenick says, “The only difference between a rut and a grave is the depth.”
If you want to see results, you’ve got to put in the effort. Start small if you have to—but start.
🎥 Check out our full Nutrient Depletion Playlist here.
📞 Ready to make this easy for your team? Contact us today and ask us how we can integrate nutrient depletion notifications right at the register!
