--- title: Emotions Will Drive Customer Behavior in your Pharmacy description: Have you noticed the prevalence of commercials that don’t really have much to do with the product that is supposedly being advertised?  From the Budweiser “Puppy Love” commercial that debuted during the 2014 Superbowl, to the latest holiday commercial from Apple, where Frankenstein’s monster attempts to get into the holiday spirit, how are you supposed to […] --- [![Retail Management Solutions - Pharmacy POS Built for Success](https://www.rm-solutions.com/hubfs/RMS%20Full%20Logo%202-Color%20SVG.svg) ](https://www.rm-solutions.com) - [SOLUTIONS ](https://www.rm-solutions.com/pharmacy-pos) ## [Point of Sale (POS)](https://www.rm-solutions.com/pharmacy-pos) ### [POS Hardware](https://www.rm-solutions.com/pointofsalehardware) ### [Multi-Store & Enterprise](https://www.rm-solutions.com/star-link) ### [Payment Processing](https://www.rm-solutions.com/rmspay) ### [Training Programs](https://www.rm-solutions.com/customersuccessprograms) - [FEATURES ](https://www.rm-solutions.com/blog/emotions-will-drive-customer-behavior-in-your-pharmacy#) ### [Inventory Management](https://www.rm-solutions.com/inventorymanagement) ### [Will Call Management](https://www.rm-solutions.com/bin-management) ### [Customer Loyalty](https://www.rm-solutions.com/pharmacy-customer-loyalty) ### [Mobile POS & Delivery](https://www.rm-solutions.com/mobile-pharmacy-pos) ### [Meds to Beds](https://www.rm-solutions.com/meds-to-beds) ### [Nutrient Depletion](https://www.rm-solutions.com/nutributler) ### [eCommerce](https://www.rm-solutions.com/ecommerce) ### [Digital Couponing](https://www.rm-solutions.com/8112-digital-coupons) ### [NPLEx](https://www.rm-solutions.com/nplex) - [LEARN ](https://www.rm-solutions.com/blog) ## [The RMS Blog](https://www.rm-solutions.com/blog) ### [Did You Know?](https://www.rm-solutions.com/did-you-know) ### [Biz Quiz](https://www.rm-solutions.com/biz-quiz) ### [CLIMB](https://www.rm-solutions.com/climb) ### [Testimonials](https://www.rm-solutions.com/testimonials) ### [eBook Library](https://www.rm-solutions.com/rms-library) - [ABOUT ](https://www.rm-solutions.com/about) ## [About RMS](https://www.rm-solutions.com/about) ### [Contact Us](https://www.rm-solutions.com/contact) ### [Upcoming Events](https://www.rm-solutions.com/events) ### [Our Team](https://www.rm-solutions.com/employees) ### [Careers](https://www.rm-solutions.com/employment) ### [Our Partners](https://www.rm-solutions.com/partners) ### [Order Supplies](https://www.rm-solutions.com/rms-pharmacy-point-of-sale-supplies) - [SUPPORT ](https://www.rm-solutions.com/support-services) [CLIENT PORTAL ](https://acct87349.app.netsuite.com/core/media/media.nl?id=36450&c=ACCT87349&h=87bc9ee6b61042bcf658&_xt=.html) [BOOK A DEMO ](https://www.rm-solutions.com/book-a-demo) Customer Loyalty # Emotions Will Drive Customer Behavior in your Pharmacy Have you noticed the prevalence of commercials that don’t really have much to do with the product that is supposedly being advertised? From the Budweiser “Puppy Love” commercial that debuted during the 2014 Superbowl, to the latest holiday commercial from Apple, where Frankenstein’s monster attempts to get into the holiday spirit, how are you supposed to […] [ user ](https://www.rm-solutions.com/blog/author/user) Dec 5, 2016 --- Have you noticed the prevalence of commercials that don’t really have much to do with the product that is supposedly being advertised?  From the [Budweiser “Puppy Love” commercial](https://www.youtube.com/watch?v=7p_3lITiK_Q) that debuted during the 2014 Superbowl, to the latest [holiday commercial from Apple](https://www.youtube.com/watch?v=aFPcsYGriEs), where Frankenstein’s monster attempts to get into the holiday spirit, how are you supposed to know what the advertised product or brand is?  More businesses are getting the idea that tugging at their audience’s heart strings makes loosening the purse strings a little easier.  Today’s consumer is looking or experience and emotion over everything else.  Is the customer experience in your pharmacy good enough?  Are you just toeing the line and avoiding complaints, or are you delivering an experience that your customers will remember? Are you offering an experience that will keep them coming back for more and help you forge a relationship?  If you answered no to any of these, what’s standing in your way?   [Customer Loyalty](https://www.rm-solutions.com/blog/topic/customer-loyalty) [Patient Care](https://www.rm-solutions.com/blog/topic/patient-care) ## Similar posts Customer Loyalty ### [3 qualities of successful independent pharmacies](https://www.rm-solutions.com/blog/3-qualities-of-successful-independent-pharmacies) Last night I saw something truly frightening on TV. It wasn’t a scary movie or even something terrible on the news. It was actually a commercial. A... user Apr 24, 2014 Customer Loyalty ### [Remembering To Thank Your Customers This Holiday Season](https://www.rm-solutions.com/blog/remembering-to-thank-your-customers-this-holiday-season) This time of the year there’s an extra emphasis on thankfulness. From holiday movies, to commercials and holiday catalogs, we’re reminded that it’s... user Nov 16, 2017 Customer Loyalty ### [Is Change in Your Pharmacy Good or Bad?](https://www.rm-solutions.com/blog/is-change-in-your-pharmacy-good-or-bad) On some level I’ve always viewed a fear of change as something slightly comedic. After all, from TV sitcoms to romantic comedies, to commercials,... user Mar 7, 2013 ## Subscribe to the RMS Weekly Newsletter Be first to know about new blog posts, special announcements, product launches, upcoming events, **CLIMB **content, and more from your favorite pharmacy POS partner. 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