Customer Loyalty For Pharmacies

Retail Management Solutions Customer Loyalty module is a two-tiered solution designed to drive incremental business through your doors, by rewarding your frequent shoppers and driving repeat business. Both the Frequent Shopper Program and the Advanced Gift with Purchase Program are included.

You can quickly, easily add the customer loyalty program to your RMS point-of-sale system (Star-Plus or Star-Lite).



Bottom Line: The RMS Customer Loyalty program can greatly increase your customer frequency and store profitability.

Call us today to establish the ideal customer loyalty program for your pharmacy!

Learn how to build a customer loyalty program in your pharmacy.
RMS Customer Loyalty Ebook
Frequent Shopper Program

This accomplishes the basic points for purchases program that is now standard in nearly all chain stores. This takes place automatically as customers make purchases throught your pharmacy point-of-sale station. You can customize the name of your rewards program and issue barcoded customer cards. Customers then earn points based on the dollars they spend in your store. Features and flexibility include:

Product selection – Tie bonus points to certain products, such as your higher-margin private-label items.

Redemption options – Customers can redeem points in real-time at the register, or you can mail them gift certificates to be redeemed later.

Rewards levels – Create frequent shopper tiers, such as gold, silver and bronze, to reward your most loyal customers with special benefits and drive additional business.

Advanced Gift with Purchase Program

You can build a stronger program and strengthen your brand by creating custom promotions for front-end merchandise. The Advanced Gift with Purchase Program makes it easy for you to tie rewards to promotions and proactively communicate rewards-earning opportunities to participating customers. Most retail rewards programs do not communicate with customers, so when you do so, you build mind-share with your customers. Capabilities and features include:

Merchandise promotions – Set start/stop dates for promotions based on:

  • Vendors
  • Departments
  • Fine line codes, and more Range of reward methods – Reward your customers with:
  • Coupons printed at the register for either percent or dollars off a future purchase
  • Bonus frequent shopper points based on items purchased
  • Raffle tickets
  • A free gift or gift card with purchase

You can issue colorful, branded, barcoded customer loyalty cards in both credit card and key-chain size. Your program then becomes an asset to leverage in every marketing touch point with customers, from your

RMS Pharmacy POS Customer Loyalty Ebook
RMS Webinar Customer Loyalty for Pharmacies

"We are especially proud of our loyalty program – it has just exploded in our three stores. Being able to give something back to the customers is a win-win situation, and they love it." – Josh Lemm, Head Pharmacist, Center Drug, Hopkins, MN