Although Halloween swag and fall décor has been out in retail stores for several weeks, most of us have still been enjoying summer. But in just a few days, on September 22nd, the Autumnal Equinox will arrive and we’ll begin the next phase of 2016.Read More
Every year, around September or October, we see a surge in calls requesting to purchase store branded gift cards that can be sold through RMS' POS systems. As retail pharmacies prepare for the holiday season they start to think about bumping sales with gift cards. This isn’t necessarily the wrong idea. Gift cards are a popular holiday gift and that popularity is only increasing. But if you’re only paying attention to gift cards from October through December, and ignoring them the remaining 10 months out of every year, you’re missing out on a big opportunity for sales in your pharmacy.
If you need convincing, there are definitely some important facts and figures you need to take into account. This website has some great statistics about gift card purchases and spending. Here’s a quick list of my favorites and why they benefit your pharmacy.Read More