POS POV
The Retail Management Solutions Point-of-Sale Point-of-View

Reasons Pharmacies Should Participate in Small Business Saturday (And How to Make the Most of it!)

Posted by Karen Deckard on Thu, Nov 08, 2018 @ 07:00 AM

The calendar doesn't change. There are 12 months in a year, and 2 of those months are always spent in a flurry of holiday and year end activity. It doesn't seem to matter how much we think about preparing for it. No sooner has the Halloween sugar rush wears off, we're jolted again by the sudden flip of the calendar into November. Thanksgiving month. The month of family gatherings, too much food, and of course the holiday retail marathon that starts on Black Friday.

Outside of any deals you intend to nab on Black Friday, the day won't likely matter too much to you from a business perspective. In fact, it might even be a bit slower than normal for retail pharmacies open on November 23rd. Black Friday is a day for retail giants with huge marketing budgets and margins big enough that price slashing won't hurt their bottom line.

But black Friday isn't the be all, end all of holiday shopping. Instead, focus your efforts for kicking off the holiday shopping season on Small Business Saturday.

Originally launched in 2010 by American Express, Small Business Saturday is a nationwide event that gains support and momentum every year. If you aren't quite convinced that Small Business Saturday is for you, here are a few helpful facts about the holiday shopping season to help.

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Tags: pharmacy gift cards, pharmacy pos, Pharmacy Profitability, social media shopping, customer loyalty

5 Reasons You Should Order Gift Cards/Loyalty Cards Now

Posted by Karen Deckard on Thu, Jul 26, 2018 @ 06:00 AM

I'm currently struggling with the idea of back to school shopping for jeans and sweaters in 90-degree weather. I mean, didn't school just get out? And I already have to think about new backpacks and first day of school outfits?

Although there's still a good amount of summer left, it does seem to be disappearing especially fast. Another beach trip, a few more visits to the pool, and we'll be back to planning more rainy-day activities than sunny ones. At least here in the Pacific Northwest, campfires and S'mores will make way for roaring fireplaces and hot cocoa all too soon.

And this landslide into the upcoming school year and fall weather also means that it's not going to be too long before all of those "Christmas in July" sales that seem to be more prevalent this year will become the real thing.

While it's too early to start decking the halls, there is one major thing you can and should get started on now to make sure you're ready for the upcoming busy season. It's time to order gift cards and loyalty cards. Here are 5 reasons that you should get started now:

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Tags: pharmacy gift cards, Pharmacy Profitability, pharmacypos, pharmacy point-of-sale

POS Tender Types: Exploring A Pharmacy Point-of-Sale Fundamental

Posted by Karen Deckard on Thu, Jun 14, 2018 @ 07:00 AM

Pharmacy point-of-sale is way more than just a cash register. And we spend a lot of time talking about that fact.

But as much as all the cool features and integrations might seem more innovative and interesting, the fact remains that every single dollar spent in your pharmacy still goes through the point-of-sale. And how you accept those dollars matters.

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Tags: pharmacy gift cards, pharmacy credit cards, FSA, customer loyalty, pharmacy point-of-sale

6 Quick Tips for Smooth Pharmacy Operations

Posted by Karen Deckard on Thu, May 03, 2018 @ 06:00 AM

We do a lot of things preemptively. We go to the doctor for a checkup before we're sick. Clean the kitchen counters even when we can't see any bacteria. Buy laundry detergent before we completely run out. (Okay, sometimes.) We all have a careful system of checks and balances to make sure that our life doesn't turn into complete chaos.

You likely have a similar system in place in your pharmacy. Tasks that you complete on a regular basis without really thinking about them. They keep your business running smoothly and minimize any unexpected issues.

But even the best routines can have gaps that leave you dealing with unexpected problems. Here are a few things you can add into your routine to keep your pharmacy running smoothly.

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Tags: pharmacy gift cards, pharmacy pos, pharmacy point-of-sale, pharmacy

Driving Customers to Your Pharmacy

Posted by Karen Deckard on Thu, Apr 19, 2018 @ 09:47 AM

Major chains spend hundreds of millions of dollars on advertising each year. With TV, Radio Spots circulars and direct mail and social media, they have their bases covered. There's no denying that chains have a lot more resources dedicated to driving customers 

through their doors.

So as a smaller independent business, how do you compete? You're certainly outmatched on paper. But that doesn't mean you're outmatched overall.

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Tags: pharmacy gift cards, Ortho Molecular Products, pharmacypos, customer loyalty, pharmacy point-of-sale, pharmacy

Pharmacies - Check Out Our List of The Newest Point-of-Sale Features

Posted by Mike Gross on Thu, Dec 28, 2017 @ 07:00 AM

It’s been a fantastic, but busy year here at RMS in 2017.  Not only did we have another incredible year bringing on a ton of new customers, but our development team has hyper focused on delivering some of the most innovative pharmacy point-of-sale features in the industry.  As the marketing guy for RMS, we advertise throughout the year announcing these new products and services, but rarely are they ever compiled in one location, so I want to change that. 

Our development team works with their heads down, toiling day after day fixing bugs, creating enhancements, and building out new features that our customers, new and old, enjoy year after year.  It’s high time we give them some kudos and highlight just some of their efforts, so here’s a short list of a few of the bigger projects they completed this year.

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Tags: EMV, PCI, Ortho Molecular Products, Pharmacy Profitability, pharmacy gift cards, pharmacy point-of-sale, social media shopping

3 Ways to Relieve Your Accounting Headaches with Pharmacy POS

Posted by Karen Deckard on Thu, Apr 06, 2017 @ 07:00 AM

Tax Day is just around the corner. While we may dread the hassle of taxes every year as individuals, it's just one of the many accounting headaches that businesses have to deal with on a regular basis.  You probably have an endless pile of paperwork that never seems to get any smaller.  

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Tags: pharmacy, pharmacy point-of-sale, pharmacy gift cards

Do You Understand The Niche that Your Pharmacy Fills?

Posted by Karen Deckard on Mon, Mar 13, 2017 @ 07:00 AM

Trying to explain what I do, or the industry I work in, to people outside of the pharmacy world can be a little bit difficult.  Pharmacy Point-of-Sale for Independent, Independent Chain and Institutional Pharmacies - that's a thing?  

We all know that it is, even though in the great scheme of things, it's a very unique niche. But being in this niche is pretty amazing. It means that I, along with my co-workers, get to focus on just the pharmacy industry and how we can help our customers, both present and future, to become more profitable and customer-centric 

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Tags: pharmacy, Pharmacy Profitability, pharmacy technology, pharmacy gift cards

It's Time to Order Gift Cards to Boost Sales in Your Pharmacy

Posted by Karen Deckard on Mon, Sep 19, 2016 @ 07:00 AM

Although Halloween swag and fall décor has been out in retail stores for several weeks, most of us have still been enjoying summer.  But in just a few days, on September 22nd, the Autumnal Equinox will arrive and we’ll begin the next phase of 2016. 

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Tags: pharmacy, pharmacy pos, pharmacy gift cards

5 Hidden Benefits of Selling Gift Cards in Your Pharmacy

Posted by Karen Deckard on Thu, Mar 03, 2016 @ 07:00 AM

Every year, around September or October, we see a surge in calls requesting to purchase store branded gift cards that can be sold through RMS' POS systems.  As retail pharmacies prepare for the holiday season they start to think about bumping sales with gift cards.  This isn’t necessarily the wrong idea.  Gift cards are a popular holiday gift and that popularity is only increasing.  But if you’re only paying attention to gift cards from October through December, and ignoring them the remaining 10 months out of every year, you’re missing out on a big opportunity for sales in your pharmacy.

If you need convincing, there are definitely some important facts and figures you need to take into account.  This website has some great statistics about gift card purchases and spending. Here’s a quick list of my favorites and why they benefit your pharmacy. 

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Tags: pharmacy, customer loyalty, pharmacy pos, pharmacy gift cards

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"RMS' [pharmacy POS system] has increased our efficiency, which means less customer confusion and more time for other things. RMS employees are excellent, responsive, and quick – which makes us very satisfied. RMS has improved both our customer service and our business, every year.." – Jim Smith, Owner & Pharmacist, The Medicine Shoppe, Shelton, WA 

 

Retail Management Solutions is the industry leader in pharmacy point of sale technology for retail and outpatient pharmacies. having installed more pharmacy POS systems in the independent and outpatient pharmacies than any other company, RMS has become the industry standard. Whether you operate a single register pharmacy, 15 register superstore, or have multiple locations, we have a fit for you. You can count on us for prompt service in all 50 states, 24 hours a day, seven days a week. RMS is proud to be the only pharmacy POS provider in the nation that focuses strictly on the pharmacy market.