POS POV
The Retail Management Solutions Point-of-Sale Point-of-View

Utilizing Customer Loyalty to Give Back to your Community

Posted by Karen Deckard on Thu, Jun 21, 2018 @ 07:00 AM

Running a business today isn't just about what you sell. In fact, it's probably less about what you sell than it's ever been before. More and more, customers are looking to identify with the companies they do business with. They want to understand what drives your business and learn your story.

Customers also want to know that the money they spend isn't just lining pockets, but actually doing some good in their community. This is where charitable giving in your business comes into play. A 2015 study showed that 70% of millennials state they'll spend more with companies that support charitable causes. This isn't a number that can be ignored, and it's not the only benefit to charitable giving.

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Tags: pharmacy point-of-sale, pharmacy technology, customer loyalty, customer service, incentives

2 Techniques to Make Your Pharmacy Better

Posted by Mike Gross on Thu, Nov 30, 2017 @ 07:00 AM

This article Karen wrote in 2014 is still poignant today, but I'm going to add an extra layer to it.  Gamify it, if you will. 

You've probably heard that it takes 3 weeks of repitition for someone to either create a new habit or to break an old one.  Our Director of Training Services, Brandon Bieleski, recently shared an easy way to keep track of your progress towards your new life changing habit, and I challenge you to use this with your pharmacy staff.  

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Tags: incentives, Efficiency, Pharmacy Profitability, employees

Using Pharmacy Point-of-Sale and an Educational Approach to Drive Sales

Posted by Karen Deckard on Thu, Mar 09, 2017 @ 07:00 AM

Have you ever been reading an article online and had an ad or news story start to auto-play when you weren't expecting it? Most all of us have had this happen. For me, it always seems to occur when I've got my volume turned up and my office door wide open. It's pushy, it's irritating, and for me it almost always results in the window being immediately closed while I go look for my information elsewhere 

Of course, advertising or actively selling, is necessary in one form or another, but there's a fine line between selling and pushing. For pharmacies, it goes a bit further because what you're selling benefits the customer in a completely different way than most other retail verticals. You're in a unique situation that allows you to provide a needed service and increase profitability at the same time.  Instead of driving customer behavior with sales tactics, you can drive it by teaching and informing.   

Counseling and teaching your customers may be second nature to some pharmacy staff, but for others, it may be a little more difficult, or completely outside of their comfort zone. A more inexperienced staff member can easily cross over into the land of "pushy" without meaning to.  That's where point-of-sale based tools come into play. Here are a few things that will drive customer behavior in the direction you want without the risk of seeming pushy or overbearing.  

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Tags: pharmacy point-of-sale, mobile pharmacy pos, customer loyalty, incentives, Pharmacy Profitability, Ortho Molecular Products

How Technology Can Change The Dynamic in Your Pharmacy

Posted by Karen Deckard on Thu, Dec 15, 2016 @ 07:00 AM

Over the past several years, the idea of fostering company culture has become more and more common. Of course every business has a culture. The difference is that companies large and small are beginning to acknowledge its importance. Culture, or, if you prefer, the personal dynamics in your pharmacy, are an important part of the foundation of any business.  The key is to making your company mission statement more than just words on a piece of paper.   

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Tags: pharmacy, incentives, Efficiency, employees

3 Easy In-Store Marketing Hacks to Use in Your Pharmacy this Fourth of July

Posted by Karen Deckard on Thu, Jun 23, 2016 @ 09:00 AM

Next weekend, a lot of people will be packing up and hitting the road over the long 4th of July weekend.   Your customers will be on their way to camp grounds, festivals, and family gatherings.  Which means over the next week, they’ll be stopping by the pharmacy to refill prescriptions and hopefully grab some other things they might need, like bug spray, sunscreen and basic first aid necessities. 

Whether your OTC offering is large or small, you can probably benefit from a few last minute marketing hacks to try and boost sales leading up to, and through, the holiday weekend.  Luckily, we’ve published a number of ideas over the past couple of years.  But since time is of the essence,  here’s a quick summary of a few of our favorite easy to accomplish (and inexpensive) in store marketing concepts.

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Tags: pharmacy, frequent shopper, customer loyalty, incentives

Why do Future Technology Predictions Matter to Your Pharmacy?

Posted by Karen Deckard on Thu, Jun 16, 2016 @ 07:00 AM

We live in an age of predictions.  From who’ll play in the Super Bowl next year, (Go Hawks!!), to the next big technology trend, and all the way to which companies will be obsolete 5 or 10 years from now.  Predictions are certainly something to pay attention to.  It’s important to know what the experts think lies ahead so you can be prepared for it.  But sometimes we get too tied up in what’s coming next and forget that predictions are something that MIGHT happen in the future.  Not something guaranteed to happen.  It’s just as important to pay attention to what didn’t happen and adapt accordingly.  If you don’t, your business will fall woefully behind.  

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Tags: pharmacy, mobile pharmacy pos, social media shopping, incentives, pharmacy pos

5 Ways to Optimize the Space on your Pharmacy Receipts

Posted by Karen Deckard on Mon, Feb 22, 2016 @ 09:43 AM

With very few exceptions, customers that walk into your store all walk out with at least one thing in common.   Their printed receipt.  And whether they file it, crumple it in the bottom of a purse, or put it into their back pocket, chances are that they will see this receipt again. 

The receipt you give to your customers can be more than just a record of the purchases they made at your pharmacy.   You can utilize the space at the top and bottom of your receipts by customizing the messages printed there.  Use your Pharmacy POS system to easily update this information anytime.  Here are a few ideas for information that you can print on your receipt headers and footers.

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Tags: pharmacy, frequent shopper, customer loyalty, incentives, pharmacypos, pharmacy pos

Find your motivation to accomplish pharmacy goals in 2016

Posted by Karen Deckard on Mon, Jan 04, 2016 @ 02:20 PM

rms-pharmacy-pos-motivation.jpgThe past few weeks, we’ve talked a lot about what 2016 might hold for your independent pharmacy.  Hopefully by now, you know what your goals will be for this New Year and you have an idea of how you’ll go about accomplishing them.  But making the resolution or setting the goal is never really the problem for most people.  Instead, the problem for many people is motivation to buckle down and do the work.  Whether it’s a personal goal of exercising more, or a business goal to increase pharmacy profitability by a certain amount, finding the proper motivation is the key to achieving the goals you have set for yourself and your business. 

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Tags: pharmacy, incentives, Pharmacy Profitability

Why it's Important for your Pharmacy to Give Back

Posted by Karen Deckard on Thu, Dec 03, 2015 @ 10:40 AM

This past weekend gave shoppers every opportunity to fill gift boxes, stuff stockings, and spoil themselves with something new all at the same time. Between Black Friday, Small Business Saturday, and Cyber Monday, we’re probably all feeling a little bit overstimulated and perhaps our wallets are all feeling a little emptier. 

On top of all that, the latest addition to the post-Thanksgiving "spend-a-thon" is Giving Tuesday.  This day is pretty much exactly what it sounds like.  A day to be charitable and kick off the holiday season by giving to others.  It’s a pretty cool organization and a nice thought that something like this can be so successful amidst consumers fighting each other for knock down deals on TV’s and game consoles before the Thanksgiving turkey is even cold. 

But why does this matter to a local pharmacy? Does it even impact you directly? It probably doesn’t.  But it’s important to remember that the holidays tend to focus people on giving more than usual.  Everyone suddenly becomes much more focused on doing things that give back to the community or help a charitable organization.  

As an independent pharmacy, you already do a lot for your community.  You ensure diversity and a variety of choice for local consumers and offer services that they can’t get elsewhere. You create jobs in your community and more of the money spent in your pharmacy stays local. Especially compared to the big box stores. 

With all this in mind, do you really need to do more during the holidays?  Well, there’s no right or wrong answer here, but there are certainly some easy things that you can do. 

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Tags: pharmacy, customer loyalty, incentives

What Pharmacies Can Learn from a National Outdoor Lifestyle Retailer

Posted by Karen Deckard on Mon, Nov 09, 2015 @ 01:24 PM

The outdoor retailer, REI, recently announced that all of its locations would be closed the day after Thanksgiving, giving employees a paid day off to enjoy the outdoors rather than participating in the traditional black Friday melee. 

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Tags: pharmacy, customer loyalty, incentives, employees

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"RMS' [pharmacy POS system] has increased our efficiency, which means less customer confusion and more time for other things. RMS employees are excellent, responsive, and quick – which makes us very satisfied. RMS has improved both our customer service and our business, every year.." – Jim Smith, Owner & Pharmacist, The Medicine Shoppe, Shelton, WA 

 

Retail Management Solutions is the industry leader in pharmacy point of sale technology for retail and outpatient pharmacies. having installed more pharmacy POS systems in the independent and outpatient pharmacies than any other company, RMS has become the industry standard. Whether you operate a single register pharmacy, 15 register superstore, or have multiple locations, we have a fit for you. You can count on us for prompt service in all 50 states, 24 hours a day, seven days a week. RMS is proud to be the only pharmacy POS provider in the nation that focuses strictly on the pharmacy market.