This past weekend gave shoppers every opportunity to fill gift boxes, stuff stockings, and spoil themselves with something new all at the same time. Between Black Friday, Small Business Saturday, and Cyber Monday, we’re probably all feeling a little bit overstimulated and perhaps our wallets are all feeling a little emptier.
On top of all that, the latest addition to the post-Thanksgiving "spend-a-thon" is Giving Tuesday. This day is pretty much exactly what it sounds like. A day to be charitable and kick off the holiday season by giving to others. It’s a pretty cool organization and a nice thought that something like this can be so successful amidst consumers fighting each other for knock down deals on TV’s and game consoles before the Thanksgiving turkey is even cold.
But why does this matter to a local pharmacy? Does it even impact you directly? It probably doesn’t. But it’s important to remember that the holidays tend to focus people on giving more than usual. Everyone suddenly becomes much more focused on doing things that give back to the community or help a charitable organization.
As an independent pharmacy, you already do a lot for your community. You ensure diversity and a variety of choice for local consumers and offer services that they can’t get elsewhere. You create jobs in your community and more of the money spent in your pharmacy stays local. Especially compared to the big box stores.
With all this in mind, do you really need to do more during the holidays? Well, there’s no right or wrong answer here, but there are certainly some easy things that you can do.