The quote "knowledge is power" has become a well-known saying since its origins in the 1500's (or maybe earlier depending on who you ask). Although somewhat cliché, it's certainly a truth that needs to be considered. Especially when it comes to our businesses. The simple fact is, the more you know about your pharmacy business, the more power you have to influence a positive change and succeed.
You probably have a baseline for how your pharmacy operates. You know about how many cashiers and pharmacy technicians you need to staff each day. You know an average number of prescriptions you fill each day, and how much money your pharmacy earned each year. But it takes more than that to really see where any business is on a larger scale.Read More
In 2016, pharmacists were once again labeled as the second most trustworthy professionals. Further proof that people in general understand the same things that we at RMS, and pharmacists all over the country, do. Pharmacies are more than a pit stop for prescriptions.
This article takes a closer look at the reasons that consumers place so much trust in pharmacies. While nothing here may be news to a pharmacy with staff that understands their innate value to patients, there are some key facts that can help you elevate your pharmacy to the next level.Read More
In under 2 weeks, American Express is once again promoting Small Business Saturday. Why is this important to you? Last year, retailers saw 95 million shoppers on Small Business Saturday. $14.3 Billion is spent on Small Business Saturday. You're going to be open anyway, so why not promote it and get your piece of the action?
How? Spread the word in your community. Run some specials. Merchandise some impulse items at your point-of-sale counter. Display holiday gift items on your end-cap displays.Read More
If a new customer walks into your pharmacy today for the first time, what will happen? Will the transaction be like any other or will an effort be made to turn this first time customer into a returning customer?
Having a new customer walk through the door is, without a doubt, a victory. Attracting anyone's attention with all the noise in the world is tough. But that first step in the door is only half the battle. The second half? Keeping that customer's attention long enough to create a loyal, returning customer.Read More
Next weekend, a lot of people will be packing up and hitting the road over the long 4th of July weekend. Your customers will be on their way to camp grounds, festivals, and family gatherings. Which means over the next week, they’ll be stopping by the pharmacy to refill prescriptions and hopefully grab some other things they might need, like bug spray, sunscreen and basic first aid necessities.
Whether your OTC offering is large or small, you can probably benefit from a few last minute marketing hacks to try and boost sales leading up to, and through, the holiday weekend. Luckily, we’ve published a number of ideas over the past couple of years. But since time is of the essence, here’s a quick summary of a few of our favorite easy to accomplish (and inexpensive) in store marketing concepts.Read More
On Monday, I shared some quotes from Mark Cuban. They’ve definitely been food for thought for me all week long. But liking these sentiments and actually taking action on them are two very different things. How does one even go about it? The answer is never going to be simple, but there are ways that you can start to move forward with some things that will make your pharmacy better. Let’s talk a little bit more about each of the quotes I shared and how you can used technology to make it happen.Read More
With very few exceptions, customers that walk into your store all walk out with at least one thing in common. Their printed receipt. And whether they file it, crumple it in the bottom of a purse, or put it into their back pocket, chances are that they will see this receipt again.
The receipt you give to your customers can be more than just a record of the purchases they made at your pharmacy. You can utilize the space at the top and bottom of your receipts by customizing the messages printed there. Use your Pharmacy POS system to easily update this information anytime. Here are a few ideas for information that you can print on your receipt headers and footers.Read More
At RMS, our world pretty much revolves around community businesses. Specifically local pharmacies. Whether you operate a small apothecary pharmacy, a large retail pharmacy, an independent chain or hospital outpatient pharmacy, we believe in keeping it local and working together to win out over box store competition.
That’s why on black Friday, you won’t find me fighting the crowds for the best deal. I’ll be sitting at this desk just like any other Friday. (Although fair warning... I will be fighting off a food coma) The Saturday following Black Friday, however, is another matter. That’s because the day after black Friday is officially designated as Small Business Saturday. An event meant to promote and encourage holiday shopping at local independent businesses.
I first wrote about Small Business Saturday in 2014. And the phenomenon has only grown. In 2012, an estimated 5.5 billion was spent at local businesses on Small Business Saturday. In 2014 that amount grew to an estimated 14.3 billion. So it seems that the question is no longer “should your independent retail pharmacy participate in small business Saturday?” but “How can you make the most of Small Business Saturday?”Read More