POS POV
The Retail Management Solutions Point-of-Sale Point-of-View

10 Easy Pharmacy Ideas to Get Social and Drive Revenue

Posted by Karen Deckard on Thu, Jan 19, 2017 @ 07:00 AM

Social media isn't anything new.  And knowing that it's an important way to market your business, gain new customers and increase customer loyalty, well that isn't really anything new either.  But for many independent pharmacies, it's not a big priority for any number of reasons.   For some, time is the main concern.  Others think that their customer base won't use it.  Or perhaps there's just confusion about what a pharmacy could post on a regular basis.   

So here's the thing.  Social media isn't really going away.  It's just changing.  And it's likely that no matter what your main customer demographic is, enough of your customers, and potential customers, are paying attention to it.   

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Tags: pharmacy, customer loyalty, social media shopping

Why do Future Technology Predictions Matter to Your Pharmacy?

Posted by Karen Deckard on Thu, Jun 16, 2016 @ 07:00 AM

We live in an age of predictions.  From who’ll play in the Super Bowl next year, (Go Hawks!!), to the next big technology trend, and all the way to which companies will be obsolete 5 or 10 years from now.  Predictions are certainly something to pay attention to.  It’s important to know what the experts think lies ahead so you can be prepared for it.  But sometimes we get too tied up in what’s coming next and forget that predictions are something that MIGHT happen in the future.  Not something guaranteed to happen.  It’s just as important to pay attention to what didn’t happen and adapt accordingly.  If you don’t, your business will fall woefully behind.  

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Tags: pharmacy, mobile pharmacy pos, social media shopping, incentives, pharmacy pos

Does You Pharmacy Have a Strong Enough Online Presence?

Posted by Karen Deckard on Tue, Aug 11, 2015 @ 03:59 PM

In the year 2000, 48% of American adults said they didn’t use the internet.  Care to hazard a guess as to what that number is now? In the last 15 years, that percentage has dropped to just 15%.  So that means 85% of Americans use the internet.

But despite this pretty dramatic number, there are still so many small businesses have ineffective online presences, or worse, no online presence at all.  For many consumers, if they can’t find information about your business online, it might as well not exist. 

Here's what you do...

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Tags: pharmacy, frequent shopper, social media shopping, Pharmacy Profitability

4 Reasons Why Customer Feedback Matters to Your Independent Pharmacy

Posted by Karen Deckard on Thu, Jul 31, 2014 @ 12:03 PM

I read an article recently about a coffee shop in Vancouver B.C. that is turning a Faraday Cage into a café.  For those of you who might not be familiar, a Faraday Cage is basically an enclosure made out of a material that blocks electric fields (like wireless signals).  This means that you check your cell phones, laptops, and tablets at the door and instead get back to good old basic human interaction.  This café isn’t the first to attempt to create an environment where people come before text messages, emails and checking in on social media sites.  A Brazilian bar launched a cell phone free environment by using special glasses with a cutout on the bottom that means your glass won’t stand upright unless you put your smart phone underneath it.  I’ve even been to social gatherings where everyone puts their cell phone in the middle of the table and the first one to touch their phone picks up the tab. 

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Tags: pharmacy technology, frequent shopper, customer loyalty, social media shopping, customer service

5 Ways to Improve Your Pharmacy Website

Posted by Karen Deckard on Thu, Mar 27, 2014 @ 08:49 AM

For some reason, I still get an updated yellow pages phone book deposited in my driveway every 6 months or so.  And every 6 months I bring it inside, deposit it on my kitchen table for some unknown reason and then stare at it for a few days until I realize I have absolutely no use for a hard copy phone book and walk it back outside to be deposited in my recycling bin. I do remember a time when that stack of yellow and white pages was a necessity.  It was our lifeline to electricians and plumbers, pizza and Chinese food delivery and pretty much every other business we might have a need to contact and learn about.

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Tags: pharmacy, customer loyalty, social media shopping

7 Ways to Brighten the Holiday Season in your Pharmacy

Posted by Karen Deckard on Thu, Nov 07, 2013 @ 08:01 AM

It can’t have been that long since I was celebrating the arrival of summer. Stashing my winter clothes and buying strawberries and cherries at the market.  But today I’ve got boots on my feet and am eagerly sipping a cup of peppermint tea to try to ward off the November chill.  Yes, that’s right, peppermint tea. Because the holiday season is upon us and it’s time to let the festivities begin. 

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Tags: pharmacy, pharmacy point-of-sale, frequent shopper, customer loyalty, social media shopping

Changing the way that pharmacy does business.. in 1982

Posted by Karen Deckard on Thu, May 02, 2013 @ 09:00 AM


In 1982 the movie Blade Runner was released.  The science fiction film takes place in the year 2019, which is not so very far from today.  However, if you’ve ever seen the movie, you’ll probably agree that 6 short years will not likely render us a landscape and lifestyle similar to that depicted in the movie. (Aside from the fact that the computers they use are decidedly circa 1982.) Coincidentally, the same year as Blade Runner was released, the New York Times published an article about how our society would be changed by what we know today as the internet, at the time referred to as teletext and videotext. Now we are all use to seeing studies with predictions, speculations, educated and not so educated guesses. There’s always some new study with some new revelation.  (Remember a few years back when no one could decide whether eggs were good for you or not?) The amazing thing here is that in 1982, when movies held fantastical visions of a not so distant future and 7 years before the internet was even invented,  this study, commissioned by the National Science Foundation, hit our future right on the nose.

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Tags: pharmacy point-of-sale, pharmacy technology, social media shopping

How are consumers using social media to shop?

Posted by Mike Gross on Tue, Nov 13, 2012 @ 08:34 AM

Today's consumer is more savvy than ever.  More than ever before, consumers have many choices to learn, shop, and discuss their shopping decisions before they ever make a purchase.  These resources include online retailers like Amazon  and their powerful product ratings and consumer reviews, review websites such as Yelp.com, brick and mortar retailers, and what's trending more and more: social media sites like FacebookTwitter, and Pinterest.  There's a reason why Best Buy is struggling and getting a reputation of being called "Amazon's showroom."  As a retailer, you need to be aware of these new buying behaviors and adapt.  To learn more about how shoppers use social media to make shopping decisions, check out this fascinating infographic (click to enlarge):

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Tags: pharmacy, pharmacy point-of-sale, pharmacy technology, social media shopping

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Retail Management Solutions is the industry leader in pharmacy point of sale technology for retail and outpatient pharmacies. having installed more pharmacy POS systems in the independent and outpatient pharmacies than any other company, RMS has become the industry standard. Whether you operate a single register pharmacy, 15 register superstore, or have multiple locations, we have a fit for you. You can count on us for prompt service in all 50 states, 24 hours a day, seven days a week. RMS is proud to be the only pharmacy POS provider in the nation that focuses strictly on the pharmacy market.